Valhalla, NY, February 22, 2007 - Entry-level just took on a whole new \r\nmeaning, as FUJIFILM U.S.A. Inc. today announced the launch of the \r\neight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900. Designed \r\nspecifically for the first-time digital camera buyer and consumers seeking an \r\ninexpensive, easy-to-operate upgrade to their current digital camera, Fujifilm\'s \r\nFinePix A820 and A900 are loaded with features usually reserved for more \r\nadvanced models. Both incorporate Fujifilm\'s signature Super CCD sensor \r\ntechnology, a 4x Optical Zoom lens and feature ISO levels of up to ISO 800.

\r\n\r\n

Following in the footsteps of Fujifilm\'s more advanced digital cameras, the \r\nFinePix A820 and A900 both shoot with light sensitivities of up to ISO 800 at \r\nfull resolution. These higher light sensitivities enable the user to shoot with \r\nfaster shutter speeds, which lessen the likelihood of blurry pictures caused by \r\na moving subject or the shake of an unsteady hand. To make it easy for consumers \r\nto reach blur-free results, the FinePix A820 and A900 feature a \'Picture \r\nStabilization\' mode
in the dial setting. This easy-to-identify setting \r\nautomatically chooses the correct light sensitivity and best-matching shutter \r\nspeed, producing the highest quality digital photos without blur and the noise \r\noften associated with high sensitivity photographs.

\r\n

The FinePix A820 and A900 feature a new, intuitive icon-based Graphic User \r\nInterface (GUI). When users switch shooting modes, scene positions or control \r\nsettings, a brief explanation of the setting is momentarily displayed on the LCD \r\nscreen, taking much of the guess work out of digital camera operation. \r\nAdditionally, both cameras feature a conveniently placed mode dial that provides \r\nsimple access to the most commonly used shooting modes, including Auto, Picture \r\nStabilization and Movie mode and grants 1-touch access to other pre-programmed \r\nscene modes.

\r\n

The FinePix A820 and A900 also feature a \'xD/SD Media Compatible slot\'; a \r\nsingle slot that accepts not only Fujifilm\'s traditional xD-Picture Cards�, but \r\nalso SecureDigital� (SD) media cards. In offering these media options, Fujifilm \r\nis providing greater choice and flexibility to consumers who purchase Fujifilm \r\ndigital cameras.

\r\n

Fujifilm\'s new A-Series models also offer the following attractive features: \r\n

\r\n

\r\n
• IrSimple� Technology: Demonstrating Fujifilm\'s commitment to innovation, \r\n\'IrSimple�\' enables mobile devices � like the FinePix A820 and A900 � to \r\ninstantly and wirelessly, connect and transmit digital images to other IrSimple� \r\nenabled devices such as other digital cameras, PDAs and photo kiosks. It \r\nprovides a faster, more secure means to share photos with family and friends. \r\n
• Fujinon lens: The FinePix A820 and A900 both feature a 4x optical zoom lens \r\nthat was developed specifically for the A-Series by Fujinon, a Fujifilm sister \r\ncompany and leading provider of broadcast-grade television lenses and other high \r\nquality optical products across many consumer and industrial applications. \r\n
• Internal memory: When their xD-picture card or SD memory card (sold \r\nseparately) is filled with images, users have extra internal storage space on \r\neach camera to capture additional photos. \r\n
• Big LCD: 2.5-inch LCD display with anti-glare properties. \r\n
• Scene modes: A wide range of 16 pre-programmed scene modes provides \r\ntop-quality pics in a range of shooting conditions.

\r\n

The FinePix A820 and FinePix A900 will debut in Might 2007 with retail prices \r\nof $179.95 and $199.95, respectively.

\r\n\r\nNew A-Series Models Pack a Punch with 8 & 9-MP Super CCDs, 4x Optical Zoom and ISO 800\r\n\r\n

About Fujifilm
Fujifilm brings continuous innovation and \r\nleading-edge products to a broad spectrum of industries including medical, life \r\nsciences, consumer electronic, chemical, graphic arts, information systems, \r\nphotography and office products based on its vast portfolio of digital, optical, \r\nfine chemical and thin film coating technologies. The company provides products \r\nand services that contribute to the advancement of culture, science, technology \r\nand industry, as well as to improved health and environmental protection. It is \r\nthe global leader in digital minilabs; Computed Radiography systems; ink dyes, \r\npigments and UV inks for inkjet printers and materials used in the production of \r\nflat panel displays. It was ranked number 15 for U.S. patents granted in 2006, \r\nemploys more than 75,000 people worldwide and in the year ended March 31, 2006, \r\nhad global revenues of $22.8 billion.

\r\nFuji Film