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– Innovative New Line Offers Advanced Technologies and Ease-of-Use \nFeatures at Affordable Prices –


LAS VEGAS (CES BOOTH \n11906), Jan. 8, 2007 – Hitachi takes the guess work out of having to choose \na camcorder format by combining the long recording times of hard disk drives and \nthe easy-to-share attributes of DVDs. Consumers can record up to 23 hours of \nhome videos and then dub a highlight reel to a DVD disk with a simple push of a \nbutton, bypassing the Personal computer absolutely.

Hitachi America, Ltd. Ubiquitous \nPlatform Systems Division\'s consumer group today unveiled a new generation of \nUltraVision® camcorders that include the first two hybrid products capable of \nrecording video directly to either formats. The DZH500A model, which was \nselected as an CES Innovations 2007 honoree in the Portable Electronics: \nAudio/Video category and records onto a wide array of DVD formats, including \nDVD-R, DVD-RW, DVD-RAM and DVD+RW, features a 30GB hard drive, 30X optical zoom, \nSD memory card slot, and will be available in April for about $800. The \nDZHS300A, available this day at retailers nationwide for about $600, features an \n8GB hard drive, 25X optical zoom and SD memory card slot.

Hitachi Hybrid \nCamcorders lets consumers shoot and capture many hours of home movie memories \ndirectly to the built-in hard drive without changing discs or tapes or running \nout of space. The critical last step to enjoying and sharing these memories \nhowever is to transfer those movies from the Hard Drive to DVD\'s, and the \nHitachi Hybrid products are the only camcorders in the world that allow \nconsumers to record to Hard Drive then transfer to DVD right in the camcorder \nwith the push of a button.

\'The Hitachi Hybrid DVD+HDD camcorders \nprovide customers with the ultimate convenience of a single, inexpensive device \ncapable of supporting the two most popular video formats on the market today,\' \nstated Jeff Fochtman, product manager for Hitachi America, Ltd., Ubiquitous \nPlatform Systems Division. \'Customers who value ease of use in a high-technology \nproduct are very excited about the hybrid camcorder\'s capability to dub multiple \nDVDs straight from the camcorder\'s hard drive.\'

Rounding out Hitachi\'s \nnew camcorder line, the UltraVision® DZGX5080A and UltraVision DZGX5020A DVD \ncamcorders provide DVD-R, DVD-RW, DVD-RAM and DVD+RW format support along with a \nhuge 2.7-inch widescreen LCD in true 16:9 aspect ratio and a 30x optical zoom. \nThe DZGX5080A, which adds USB 2.0 connectivity for Mac and Computers and an LED, will \nbe available in March for about $450 while Hitachi\'s most inexpensive camcorder, \nthe DZGX5020, will be available in February for about $350.

All new \nHitachi models feature 1-Second Quick Start, providing the fastest start-up time \nfrom standby of any device on the market; and a One Touch Finalize Button \nfeature to easily accomplish that critical last step. Superior imaging is made \npossible with Hitachi\'s Cinema Res™ Advanced Image Processing with high \nresolution capture, an exclusive technology that uses the entire CCD to capture \nboth video and still images before converting to DVD format, utilizing the \ncamcorder\'s entire capacity to create a sharper, more detailed picture. \n

ULTRAVISION® DZHS500A AND DZHS300A – LONG RECORDING TIMES, EASY DVD \nDUBS
The DZHS500A and DZHS300A hybrid models offer the flexible capacity \nof an internal hard drive ideal for vacations when you want to grab a lot of \nfootage but not to carry DVD discs, or for recording long events where you plan \nto produce highlight reels from the footage. The internal hard drive also makes \ndownloading footage to a computer for editing a snap as well as performing basic \nin-camera editing when no computer is available. The 1-Touch Simple Dubbing \nfeature lets users swiftly burn footage stored on the hard disk drive to DVD for \nplayback on most home DVD players. Built to withstand the rigors of family \noutings, the Hitachi hybrid camcorders offer a very special drop-proofing system that \nautomatically detect falls, suspends read/write activity and cushions the hard \ndrive for impact.


Hitachi\'s top-of-the-line UltraVision® DZHS500A \nDVD Hybrid Camcorder features a polished smoked-chrome finish and aerodynamic \ndesign for a dramatically contemporary styling. This model also includes \nComposite inputs. To learn more about the benefits and features of Hitachi \nHybrid DVD+HDD camcorders, please visit http://www.hitachihybrid.com.

ULTRAVISION® \nDZGX5080A AND DZGX5020A – EASILY SHARE LIFE MEMORIES
The UltraVision® \nDZGX5080A AND DZGX5020A DVD camcorders, with support for DVD-R, DVD-RW, DVD-RAM \nand DVD+RW formats, are ideal for easily archiving important moments and \nmemories, such as weddings and graduations, to send to friends and family, or \nplay back on most home DVD players. The Photo Frame Grab feature lets users \neasily capture any video frame as a still image.

Also available are \nHitachi\'s line of DVD camcorder accessories, including the CAMKIT2 that features \na Hitachi-branded nylon camcorder bag, two-hour battery and three DVD-R discs, \nas well as a CAMALBM media pack that has 2 custom disc holders and 12 DVD-R \ndiscs.
\n\n\nAbout Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems \nDivision, produces and markets a wide variety of digital products for business \nand consumers. The division\'s Consumer Group markets high-definition plasma \ntelevisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, \nand DVD camcorders and DVD players. The division\'s Business Group markets LCD \nprojectors, professional plasma monitors, interactive panels and whiteboards and \nsecurity and observation system products through value added resellers, system \nintegrators, distributors and OEM.

Hitachi has a one-of-a-kind position in the \nmarketplace by manufacturing and developing its own core technologies to provide \nconsumers and businesses with optimal product performance in each of Hitachi\'s \nproduct categories. For consumer products, please visit http://www.hitachi.us/tv. For business \nproducts, please visit http://www.hitachi.us/digitalmedia. \nFor more information about electronic whiteboards and Starboard software, please \nvisit Hitachi Software at http://www.hitachi-soft.com. Hitachi \nbrand business products are connected through Hitachi\'s OneVision program, which \nmakes it possible for any Hitachi business unit dealer to sell Hitachi products \nfrom other Hitachi business units.
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