HP DIGITAL CAMERA – from printers to digital cameras
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Started by two Stanford University graduates, Dave Packard and Bill Hewlett in 1938 in a rented garage with a mere working capital of $538 – Hewlett Packard is a multi-billion dollar company today. With net revenues of $7.2 billion in the year 2004 and over 28,000 employees all across the globe, HP has come a long, long way.
Both Hewlett and Packard being students of electrical engineering, started with the invention of a resistance-capacity audio oscillator. They continued to make similar test and measurement products, and by 1942, had constructed a 10,000 square foot company- owned building in Palo Alto, California. One interesting fact to note is that they decided the name of the company on the basis of just tossing a coin!
In the 50’s, the company continued to grow dynamically, making major advances in microwave instrumentation and in the year 1962, Hewlett Packard appeared in Forbes Top 500 List of Companies for the first time at number 460.
After this, there was no turning back for HP. The company went from strength to strength, constantly innovating new technologies – whether it was in the field of medicine, laser technology, personal, printers, microprocessors etc.
After HP entered the consumer market with its personal and allied products, it also recently decided to introduce its own digital cameras as well. In fact, in order to make its mark in digital cameras, HP has invested almost $300 million in its consumer advertising for the same. This is the largest investment made by the company in advertising till this day. HP believes that digital photography is a booming business and is slowly going to take over the film camera market. The trend to buy digital cameras is spreading all across Asia and Europe – and HP does not want to be left behind.
Hence HP says that it is the only company which is providing a one-stop-shop for all digital camera users. You can purchase a HP digital camera, take snaps, and then load them onto your HP personal and take printouts (you guessed it) from your HP printer as well. And even the paper and ink used in your printer, is yes, HP again.
HP has yet to make a niche for itself in digital cameras, however, with its current aggressive marketing strategies and brand image, it is most likely that the company will surpass all market expectations as it has done in the past already.
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